Roots Report

What was first called the "email killer", now we have an explanation of why Facebook's new messaging system will not kill email but integrate all forms of messaging including email. Watch the video below to get a full understanding.  

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TGIF everyone! We have always said Foursquare is going places, but even we didn't realize it could go this far! Speaking of Foursquare, we have a great example of one candidate using the location-based network for their grassroots campaign. And we leave you this Friday with the Facebook rankings of this election season. Have a good weekend! 

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Good morning everyone! I know I am a little biased, but today's Daily Report is a must read. Our articles today may help you make the necessary adjustments you need right before Election Day and help you get a jump start on 2012. Yesterday we talked about upcoming social media trends for 2011. Today we are talking about what social media trend will be very beneficial in 2012. Next, you may be satisfied with your Facebook Page, but Facebook landing tabs are a cost effective way to give your Facebook Page a customized look to stand out above the rest. Finally, it's important to know how your information is being shared on the Internet. A new study shows how your supporters are spreading your message.  

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Good afternoon everyone! Your campaign may not have the budget of California's Republican Gubernatorial Candidate Meg Whitman, but her online campaign strategies are to be admired. Also, regardless of what you may have heard, email use isn't going anywhere. It is still a great way to communicate with supporters. Finally, we want to know what social media tools do you find most useful to your campaign?  

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Welcome to Wednesday everyone! You have made it half way through the work week. Political fundraising outside of a campaign's district is nothing new. What is new and worth noting is how the internet has contributed to national fundraising. Also, we have an article that compares email marketing to a six-month-old baby. Check it out, and after you read the article you may just agree. Finally, local advertising is growing and we have the numbers to prove it.  

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Good afternoon to everyone! I hope those of you who now have access to the New Twitter are enjoying it as much as we are here at RootsHQ. Speaking of the New Twitter, we have Mashable's notes from the live reveal of Twitter.com. Also, we hear all of the time that it would be "so awesome" to embed video into emails. Today we will address the challenges of putting video into emails and how things might change in the future. FInally, a recent study shows that advertising on Facebook actually works and we have the article to prove it!  

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Welcome to Tuesday everyone! Well it's official, social media has made it's way into political ads. Literally. One politician makes sure you know he's using social media by saying it in his newest ad. Also, we talked about the impact that Google's Priority Inbox may have on your email marketing campaign, and some people are taking an additional step to help supporters understand it too. Finally, we leave you with an interview with former AdMob CEO Omar Hamoui, now Google VP-product management, discussing the integration of AdMob and Google.  

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Welcome back to the work week. I hope everyone enjoyed their Labor Day weekend! Usually when we talk about video we are discussing recorded and edited video placed on YouTube. Today we are talking about live online video and it's rise in popularity. Also, we want to bring a search engine to your attention that will help you sift through Twitter and Facebook updates to find what you are looking for. Finally, Outlook users can now get real-time social network updates while checking their email.   

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I hope everyone's week is winding down nicely. Google introduced Priority Inbox for Gmail users earlier this week. But what does this mean for political emails? Will they have priority or not? We write a blog and more than likely you or someone on your staff writes a blog for your campaign or organization. We want to help make sure that search engines are finding those blog posts when people search your key terms. We have four tips to help make this happen. Finally, we have discussed using video in previous posts, but once you post your video, how do you get people to view it?  

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Good afternoon! Google has answered all of your email organization prayers with the launch of Priority Inbox. If your campaign is struggling with improving your presence on Facebook, take a look at these Facebook Fan Pages and what makes them successful. Finally, we give you even more reasons to take mobile seriously courtesy of a report from Burson-Marsteller and Proof Integrated Communications.  

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